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Crowne Plaza Copenhagen Towers

Getting nature positive allows us to fight climate change by promoting biodiversity.

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  • What we know
  • What we’re doing
  • What it’s worth
  • Testimonial

What we know

We want to make travel a force for good, adapting and regenerating ourselves continuously.

The Crowne Plaza Copenhagen Towers has a very sustainable profile, featuring a host of sustainable solutions such as a groundwater-based cooling and heating system that together with a photovoltaic-cell system reduces the building’s energy consumption by up to 60%, compared with similar hotels of the same size.

This project turned waste products and building waste into new resources. It is cost neutral and has generated a number of local production jobs. It also reduced CO2 emissions during the production of the building interior.

There were many collaborators on the project: Lendager Group, Genbyg, COWI, Sjælsø Danmark.

Atrium - Copenhagen towers

What we’re doing

The new Copenhagen Towers II and the Atrium that connects the two buildings, takes upcycling and sustainable materials to a new level.

Expanding the building to include an atrium and a connecting office building, the focus continues to be on sustainable development.

Crowne Plaza Copenhagen towers

Sustainability is made very tactile as the guests and visitors to Copenhagen Towers can see and touch materials, like the wood panels on the walls that are made of old windowsills or joints.

The floors in the atrium are made from recycled rubber and concrete, with 62.5% of the aggregate being replaced by recycled materials, that were cast locally to not only reduce CO2 emissions but material waste as well.

Several public areas were fitted with acoustic ceiling panels made of PET bottles. Ventilation shafts were covered in discarded sails from competitive sailing. Wall panels are made from recycled wood that would normally be discarded and incinerated but has instead been reused.

Floors are made of recycled concrete. In the recycled concrete, 62.5% of the virgin materials in the aggregate have been replaced by recycled materials, that were cast locally, reducing both CO2 emissions and material waste.

We buy local, seasonal, fairtrade food to reduce our climate impact and support sustainable farming. Much of our food is organic, sustainably certified (e.g. MSC / ASC certified seafood) and suppliers are committed to animal welfare.

Our chocolate is bought from Original Beans who work to conserve rainforests and old, rare varieties of cocoa alongside local farmers across the globe. The cultivation of forest-chocolate is a sustainable and green alternative to much more destructive farming practices.

Hand holding fruit

What it’s worth

We could have done some things smarter and better, but practice makes perfect.

Reusing materials and producing new products from waste material supports the preservation of natural habitats. Instead of destroying these by extracting new raw materials, we can reuse and recycle to make new products.

Our guests and office tenants appreciate our responsible behaviour.

Now our focus is optimising our operations. As a hospitality company our choice of food and beverage has a huge impact.

We’re aware of what we buy and the impact our supply chain has on biodiversity.


Running a sustainable hotel can and must be compatible with a profitable business. We wish to lead the way, be frontrunners and live out our “reason to be”. Our ambition will always be to showcase that Responsible Hospitality is good business.

Mireille Jakobsen Group Director Responsible Hospitality - BC Hospitality Group (which includes Crowne Plaza Copenhagen Towers)